For advertisers
When the model thinks, the build runs, or the render queues, your brand gets one tasteful, single-message line on a high-intent, uncluttered wait — not a banner-blind feed. Measure it with precise, privacy-safe ROAS, on inventory where 90% of every cleared bid goes to the person you reached.
Live second-price auction · $1.00 CPM floor · SPONSOR-labeled, wait-state only · S2S conversion measurement
Refactor the auth flow to use passkeys
Sample creative + illustrative figures. Real lines come from your live campaigns.
Why rwrds
The AI wait is the rarest thing left in media: a focused person, looking at one screen, with nothing else competing for the next few seconds. We sell that moment honestly, screen it for fraud, and measure the outcome.
The wait is a single-message, full-attention moment — one SPONSOR-labeled line, shown only while a tool is busy, never over someone's work. No infinite feed, no stacked banners, no banner-blindness. People opted in and they're looking.
Server-to-server conversion measurement: each click carries an opaque, single-use ID; your server posts back signup/trial/sale events. We match conversions to placements and report CTR, conversion rate, CPA and ROAS — cookieless, ad-blocker-resistant, and with no user identity ever exchanged.
Every placement is server-authoritative: hold → verify → settle. Prices are computed and signed server-side, tokens are single-use, impressions only bill after a real viewable render, and suspicious cadence is quarantined before it ever settles. You pay for verified attention, not bot traffic.
90% of every cleared bid goes to the person you reached — gross, on a public ledger. That's why the audience is real, consenting, and high-trust: they're paid to pay attention, and they know exactly who's sponsoring the moment.
Measurement & attribution
Track ROAS on verified human attention — CTR, conversion rate, CPA, and return on spend — in aggregate reports you can trust, with no personal data involved.
| Metric | Value |
|---|---|
| Verified impressions | 18,240 |
| Clicks | 214 |
| Conversion rate | 7.9% |
| Cost per acquisition | $11.40 |
| ROAS | 4.1× |
Illustrative figures. Your real report is computed from your own campaign counters and verified conversions.
The honest difference
Paying the human 90% of the cleared bid — gross, on a public ledger — is why people install rwrds, opt in, and actually read the line. Trust on the supply side is what makes your spend land on attention worth measuring.
How bidding works
It's a live second-price (Vickrey) auction over wait-state inventory. You set what a moment is worth; the engine clears it fairly and bills only verified events.
Pick a strategy — manual CPM, max impressions, max clicks, target CPA, or conquest — plus a daily and total budget. The $1.00 CPM floor is enforced.
The top bid wins but pays just $0.01 above the second-highest effective bid — never your full max — clamped to the floor. You never overpay to win.
A conquest multiplier (×1.1–1.8) lifts your effective bid in matching contexts, so a relevant $4 can outrank a generic $6. Context beats raw cash.
Impressions bill only after a verified, viewable render; clicks bill at 40× the impression rate. No verified attention, no charge.
You pay the cleared second-price bid + a flat 10% platform fee (your budget is debited cleared × 1.10). The cleared price funds the human's 90%; the fee is the value — it's what pays for precise measurement, attention quality, fraud screening, and brand-safe, multi-surface delivery. One transparent fee, never a hidden cut.
USDC option Settlement runs on a swappable rail — paying out in USDC keeps fees near zero and settles fast, instead of slower card/bank rails.
Build an ad, set a strategy, and watch the live board — all below. You pay the cleared price plus a flat 10%; 90% goes to the human you reached.
Create a campaignLive second-price auction · $1.00 CPM floor · SPONSOR-labeled, wait-state only.
Advertiser console
Build campaigns, set bid strategies, watch the public bidding board, and track KPIs and balance in real time.
Build your first sponsored line — it takes about a minute.
Pick how you compete — relevance can beat a naive high bid.
The top bid wins but pays $0.01 above the second-highest effective bid.
No impression clears below $1 per 1,000. Developer keeps 90% of whatever clears.
Category match boosts effective bid — a relevant $4 can beat a generic $6.
Debited cleared price × 1.10. One transparent fee.
